Creating a brand for a coffee place that is luxurious; to attract high paying customers, not only for the coffee and bakery delicacies, but for the elegant experience.
We incorporated the loyalty program to give back to 1st Place Coffee House guests as a reward to being our customers on a regular basis. Now, you might be thinking that loyalty program on paper is so outdated, but as they say; "vintage is classy." Making an old-style comeback may want our guests to take some Instagramable photos and share to their stories.
